INTEMPERANCE CAMPAIGN . DEGXNERATE YOUTH.
LOGO DESIGN + 2D MOTION + SOCIAL MEDIA PROMO
01 .
For the social media promotion of the Intemperance campaign, I edited a series of VHS-style reels to create captivating sneak peeks of the collection. The fast cuts and seamless video blending were designed to build intrigue and excitement around the clothing. Each reel features both male and female models, highlighting the unisex appeal of the collection and reinforcing its bold, inclusive identity.
LOGO
For the new DEGXNERATE YOUTH logo designed for the Intemperance campaign, we wanted it to embody the same confident and bold spirit as the collection, while maintaining a sense of simplicity. The logo’s grainy, textured feel, paired with a subtle glow, perfectly mirrors the collection’s cold, striking essence, creating a visual identity that feels both powerful and refined.
CREATIVE DIRECTOR: Maya Peats
ART DIRECTOR: SXFIAXART, Olivia Peats
HAIR + MAKEUP: Clarke Lewis, Rachel, Eddie Borba
PROJECT: Creative Editorial Photography, Video Editing, Logo Design
PROGRAMS: After Effects, Adobe Photoshop, Digital Camera