INTEMPERANCE CAMPAIGN . DEGXNERATE YOUTH.
LOGO DESIGN + 2D MOTION + SOCIAL MEDIA PROMO
09 .
For the social media promotion of the Intemperance campaign, I edited a series of VHS-style reels to create captivating sneak peeks of the collection. The fast cuts and seamless video blending were designed to build intrigue and excitement around the clothing. Each reel features both male and female models, highlighting the unisex appeal of the collection and reinforcing its bold, inclusive identity.
We also decided to create experimental editorial posters from some of the creative photography from a past photoshoot. The goal with the posters was to create 4 posters featuring some of the most popular garments from the S2 INTEMPERANCE DY collection through a treated and textured, windy desert scene, using desaturated colors that pair well together.
DY Intemperance Logo Design
Alexandra + Dominique, Glooms, Misa, Mina, and Ava
For the new DEGXNERATE YOUTH logo designed for the Intemperance campaign, we wanted it to embody the same confident and bold spirit as the collection, while maintaining a sense of simplicity. The logo’s grainy, textured feel, paired with a subtle glow, perfectly mirrors the collection’s cold, striking essence, creating a visual identity that feels both powerful and refined.
While collaborating with talented creatives known for their distinctive styles to reimagine pieces from both our past and current collections, this fresh perspective allowed us to discover new approaches to styling, inspiring our future designs with a renewed vision.
Fashion Fusion Project
CREATIVE DIRECTOR: Maya Peats
ART DIRECTOR: SXFIAXART, Olivia Peats
HAIR + MAKEUP: Clarke Lewis, Rachel, Eddie Borba
PROJECT: Creative Editorial Photography, Video Editing, Logo Design
PROGRAMS: After Effects, Adobe Photoshop, Digital Camera
